Travel agents across the United States came together in Phoenix, Arizona this weekend for a meeting with American Express. The executives who spoke to AMR Collection’s members were heavily focused on how they can improve their businesses and take advantage of new technology that is changing the industry.
The “travelpulse editorial calendar 2021” is a new publication that will be released during the AMR Collection’s event. The publication will provide insights from top executives on how to best plan your travel.
During the general session of AMResorts’ Amazing Agent Celebration, travel advisors had the opportunity to hear from senior executives about the company’s development goals and the strategy behind the establishment of the AMR Collection master brand.
The Dreams Vista Cancun Golf & Spa Resort hosted the Amazing Agent Celebration from December 1-4.
Dreams Vista Cancun Golf & Spa Resort’s rooftop view. (courtesy of the AMR Collection)
AMResorts’ senior vice president of marketing and communications, Erica Doyne, remarked, “This year has been an exceptionally exciting one for us – it commemorates our 20th anniversary.”
“We’ve had the honor of becoming one of the biggest groups of premium all-inclusive resorts and brands in the Americas over the past two decades, doubling in size in the previous decade,” she said, adding that the firm currently has 102 properties in 36 oceanfront locales.
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“We felt it was the right moment to bring our portfolio of brands under one trusted name for every lifestyle and stage of life,” says the company.
“AMR Collection was introduced as a result of it.”
‘Does it replace AMResorts?’ a number of people have wondered. AMResorts is still our parent firm and still exists, to answer your query.”
The purpose of AMR Collection, according to Doyne, was to “help simplify the possibilities for you to give your customers with the brand that best meets their requirements, and to do so effortlessly.”
“As part of our repositioning strategy, we developed four- and five-star collection categories, which give guests with access points into luxury travel experiences.”
The AMR Collection replaces the Now and Reflect brands with six new ones: Secrets, Dreams, Breathless, and Zoetry in the five-star platinum category, and Alua and Sunscape in the four-star gold category.
The six brands are tailored to distinct life phases and lifestyles, as well as their “moments,” according to her.
Secrets is all about romantic moments, Dreams is all about family moments, Breathless is all about social moments, Zoetry is all about nurtured moments, Alua is all about memorable moments, and Sunscape is all about fun moments.
In other news, AMResorts President Gonzalo del Peon provided an update on the company’s significant growth ambitions to travel advisers.
“We have identified several chances despite the hurdles,” he remarked. “We’ve always discovered chances in the midst of adversity.”
Gonzalo del Peon, President of AMResorts. (Claudette Covey picture)
On August 1, Secrets Bahia Mita Surf & Spa Resort and Dreams Bahia Mita Surf & Spa Resort, both near Punta Mita, made their debuts.
Following a massive makeover, Dreams Aventuras in the Mexican Caribbean reopened on September 1.
On December 7, the Breathless Cancun Soul Resort & Spa opened its doors.
Both Zoetry Casa del Mar Los Cabos and Zoetry Curacao will open later this month, with Zoetry Marigot Bay in St. Lucia expected to open on June 1, 2022.
On February 11, 2022, Secrets Moxche Playa del Carmen will open, along with Secrets Impression Moxche Playa del Carmen, which will include 198 elevated suites.
On March 1, 2022, Dreams Cozumel Cape will make its premiere.
Alejandro Reynal, president and CEO of AMResorts’ parent business, Apple Leisure Group, reaffirmed the company’s commitment to its travel advisor partners.
“We worked extensively with you to understand your requirements for bringing the visitors back,” he said. “At the end of the day, as a firm, we care a lot.”
“I’m extremely certain that we are a far stronger firm than we were before the epidemic,” he said.
“We have a strong portfolio, and our product is much better now than it was before the epidemic.”
“In the all-inclusive area, we will continue to be the pioneer.”
Travel advisors who want to be a part of the Amazing Agent Celebration next year can register their reservations with AMRewards.
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The “pulse travel news” is a blog dedicated to travel. It features the latest news, trends, and events in the industry. The website also has an event calendar for those looking for information on upcoming conferences and events.
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